History of Coca-Cola
The prototype of the Coca-Cola recipe was formulated by John Pemberton at the Eagle Drug and Chemical Company, a drugstore in Columbus, Georgia, originally as a coca wine called Pemberton's French Wine Coca. He may have been inspired by the impressive success of European coconut wine Vin Mariani.
When Atlanta and Fulton County passed the prohibition laws in 1886, Pemberton responded with the development of Coca-Cola, a largely non-alcoholic version of French Wine Coca. The first sales were made on May 8, 1886 at the Jacob & # 39; s Pharmacy in Atlanta, Georgia. Initially, it was sold as a patent medicine for five cents a glass of soda fountains, which were popular in the US at the time due to the assumption that fizzy water was good for health. Pemberton claimed that Coca-Cola cured many diseases, including morphine addiction, dyspepsia, neurasthenia, headache and impotence. Pemberton performed the first commercial for the drink on May 29 of the same year in the Atlanta Journal.
By 1888, three versions of Coca-Cola – sold by three different companies – were on the market. Asa Griggs Candler acquired in 1887 a stake in Pemberton companies and founded in 1888 as a Coca-Cola company. In the same year, Pemberton sold the rights a second time to four other business people: JC Mayfield, AO Murphey, C.O. Mullahy and E.H. Bloodworth. In the meantime, Pemberton's alcoholic son Charley Pemberton began selling his own version of the product.
John Pemberton stated that the name "Coca-Cola" belonged to Charley, but the other two manufacturers could continue to use the formula. For example, in the summer of 1888 Candler sold his drink under the names Yum Yum and Koke. After both had failed, Candler set out in late 1888 to claim a legal claim to Coca-Cola to push his two competitors out of business. Candler acquired exclusive rights to the formula of John Pemberton, Margaret Dozier and Woolfolk Walker. In 1914, however, Dozier intervened to claim that her signature had been forged on the sales contract, and subsequent analysis revealed that John Pemberton's signature was most likely also a forgery.
In 1892, Candler set up a second company, The Coca-Cola Company (the present company), and in 1910, Candler burned the company's earliest records, further obscuring their legal heritage. For the 50th Birthday, the drink had achieved the status of a national icon in the United States. It was certified Kosher by Rabbi Tobias Geffen in 1935 after the company made minor changes to the sourcing of some ingredients.
This Coca-Cola ad from 1943 is still on display in the small town of Minden, Louisiana.
Coca-Cola was first sold in bottles on March 12, 1894. The first outdoor wall advertisement was also painted in Cartersville, Georgia, the same year. Cans of Coke first appeared in 1955. The first bottling of Coca-Cola took place in 1891 in Vicksburg, Mississippi, at the Biedenharn Candy Company. The owner was Joseph A. Biedenharn. The original bottles were Biedenharn bottles, unlike the much later Hobble Rock design that is so well known today. Asa Candler tried bottling the drink, but two entrepreneurs from Chattanooga, Tennessee, Benjamin F. Thomas and Joseph B. Whitehead, suggested the idea and were so persuasive that Candler signed a contract that gave them control over the process gave for only a dollar. Candler never collected his dollar, but in 1899 Chattanooga became the location of the first Coca-Cola bottling company. The easy-going contract proved to be problematic for the company for decades. Legal issues were not supported by the decision of bottlers to subcontract to other companies that actually became bottlers.
Coke concentrate or coke syrup was and is sold separately in pharmacies in small quantities as an over-the-counter remedy for nausea or mild stomach upset.
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